Shelley Moench-Kelly
818.665.6687
smkwriter@hotmail.com
Writing and Editorial Background (concurrent)
Writing
Professional writer with 24 years of experience. Authored more than 3,500 articles in eight national print publications and online presences. Experienced fiction and non-fiction ghostwriter (Co-authored a No. 1 best-seller, LIFT, on The Wall Street Journal/Amazon/USA Today best-seller lists), beauty industry writer and blogger; finance blogger, content creator, entertainment industry writer; travel writer and app creator; video scriptwriter; op ed writer; distance learning program developer; VIP interviewer and beauty/style feature writer.
Editing
Professional editor with 24 years of experience. Experienced in print and online copyediting, content editing, line editing, developmental editing, and proofreading. Industries include entertainment, travel and hospitality, education, beauty, food, and medical fields, as well as young adult fiction, fantasy, fiction, and non-fiction.
Employment History
Freelance Writer, Ghostwriter, Editor and Graphic Designer, May 2014 - present
Freelance clients include Google, L’Oréal Paris, Paramount Studios, Marvel Comics, TheFashionSpot.com, The Week/www.TheWeek.com, MedEsthetics magazine, The Prop Store, Radisson Blu Hotels, The American Association of Women Dentists, LendingUSA.com, Prevention.com, PatientPop.com, Life360.Tips, ASweetLife.org, and Relish.com. Co-author of LIFT, the No. 1 best-seller on The Wall Street Journal, Amazon, and USA Today.
Project Manager, Kevin Anderson and Associates, New York, NY Aug. 2018 - Aug. 2019
-Directed authors and clients throughout the publishing cycle, from concept through manuscript creation and completion to publisher/agent query letters
-Monitored project processes for roughly 50 projects throughout the year
-Solved problems between clients and writers/editors and re-staffed where needed
-Ensured that fees were properly negotiated, monitored, and paid
-Ensured author/client satisfaction via constant communication and troubleshooting
Managing Editor, Beauty Store Business, Los Angeles, CA Dec. 2009 - Sep. 2015
-Wrote features highlighting beauty and fashion trends
-In-sourced projects and reduced annual expenses by 25%
-Directed photo shoots
-Performed voiceover work for audio promotions and online presence
-Sourced and retained freelance talent and content acquisition
-Blogged and programmed back-end website/HTML
-Managed social media
-Assisted with digital marketing after the publication developed an online presence
-Assisted sales with advertising campaigns and at local and international trade shows
Senior Editor, Beauty Store Business, Los Angeles, CA Dec. 2008 - Dec. 2009
-Researched, developed, and wrote feature articles
-Directed online initiatives for an interactive annual directory, saving $20,000 annually
-Assisted sales with advertising campaigns and at local and international trade shows
Associate Editor, Beauty Store Business, Los Angeles, CA Nov. 2006 - Dec. 2008
-Responsible for content acquisition, editing features, and writing
Senior Editor, MedEsthetics, Los Angeles, CA Nov. 2005 - Jan. 2013
-Wrote features, cover profiles, and product reviews
-Developed content and editorial for online publication
Directory Editor, Beauty Store Business/Nailpro, Los Angeles, CA Nov. 2005 - Nov. 2008
-Managed 5,000 vendor records, compiled statistical surveys, and conducted trend analysis
Editor, The McGraw Hill Companies, Woodland Hills, CA 2001-2004
-Wrote and edited high school and college-level accounting textbooks
-Developed textbook direction, structure, and content
-Managed content acquisition, assignments, interviews, and contract administration
-Created interactive lesson planners for educators and directed distance learning initiatives
Industry Expert/Speaker
Featured expert at FIDM, Los Angeles: Branding and Business Operations
Panel expert at Cosmoprof North America: “OTCs: Their biggest challenges and how to overcome them”
Featured expert on “Become a Six-Figure Writer” for Sutton McCallister Publishing
Featured expert on “Tips for Pitching to Trade magazines” for Lizzy Shaw Public Relations
Moderator for www.TheFashionSpot.com website
Skills
-Systems: Mac and PC
-CMS
-Fact checking
-Product reviews
-Developmental editing
-Editing
-Line editing
-Copy editing
-Proofreading
-Programs: Microsoft Word, Photoshop, InDesign, Excel, HTML, Final Cut, and Adobe
-Press releases
-Newsletters
-Online/web copyediting
-Ghostwriting
-Travel apps
-Blogging
-Social media content and posting
-Native advertising
-Content marketing
-SEO
-Branded content
-Ad copy
-Feature and profile writing
-Project management and talent acquisition
-Advanced knowledge of AP Style
-Advanced knowledge of Chicago Manual of Style (CMOS)
-Voiceovers
-Trello
Education
Journalism, UCLA
Master of Business Administration, C.L.U.
Bachelor of Science – Accounting, C.L.U.
Memberships
Association of Ghostwriters
Freelancers Union
The Author's Guild
© 2024 Shelley Moench-Kelly - All Rights Reserved